unseen text

Media Audiences: What techniques does the opening sequence use to appeal to a weekday mainstream audience?

The opening sequence may appeal to a mainstream audience because the first character that is introduced is a young girl who looks innocent and lonely this automatically causes enigma codes for the viewer as to who is she? why is she right at the beginning? it causes mystery right at the beginning of the sequence which allows the audience to get hooked and engaged to it straightaway. the sequence also consists of non diegetic music right in the beginning which goes with the action that is occuring as it is quite eerie and the fact that they have used a slow motion pace music goes with the action that is occuring with the image. high key lighting is also used throughout the beginning as it portrays more suspense for the viewers. A very wide audience is expected to watch this drama as it straightaway contains a lot of suspense and it is very gripping for the audience to watch.

Media Forms: How does the extract follow the codes and convention of an opening sequence?

it follows the typical codes and convention of an opening sequence as it straight away creates a lot of enigma codes in the mind of the viewers and this is shown by the non diegetic music and the fact that there is a girl at the beginning. there is a child playing which is then followed a woman conducting normal everyday life chores. the sequence also uses high key lighting in the opening to emphasise the situation that is occuring. the music is also soundbridged from the beginning to the end which links on the narrative and keeps the flow of the sequence. furthermore there is a lot of use of slow motion which adds to the suspense and the fact that it could foreshadow events to occur etc.

Media Representation: How are people and places represented in this opening sequence?

using normal characters adds to the realism of the storyline. for example having a girl at the beginning playing is what you expect little girls to do. furthermore by the woman doing chores is like a everyday thing you expect. most of the action occurs in the home which also allows the audience to interact with the characters as well as what is hapenning in the sequence. from what is being shown you can assume that they could be a nuclear family where once again the audience can interact with day to day situations.

Media Institutions: What does this text tell us about the media institutions involved?

it shows that the BBC provide progammes that are targetted at a vast amount of people of all ages. however, this programme is aired at roughly 9pm therefore children are likely to be sleeping at this time so it leaves the parents to watch the programme. the fact that they have included different type of characters of all ages and genders attracts the target audience as there is a variety of characters.

Analysis Of P.I.M.P - 50 Cent

[[ C L A M P S ]]

. . . C o s t u m e . . .

In terms of 50Cent's costume he's wearing white which connotes purity however have girls who are wearing barely any clothes therefore this shows the representation of women within this video. They are reprensented more or less being there for mens' satisfaction as two girls are shown on leads. 50Cent is also wearing a cap which could be stereotypical as he is from a black background futhermore he is wearing a lot of jewelry which portrays his wealth.

. . . L i g h t i n g . . .

At the beginning of this video high key lighting is used which connotes purity once again and this is emphasised by the colour of clothing. Although purity is being shown it contrasts with what is actually shown in the video in terms of the action of women their costume etc. Roughly 1 minute into the video you get low key lighting which connotes negativity however you do not get negativity in this film. The low key lighting is mainly used at night time which connotes racketering and stereotypes what they may get upto.

. . . A U D I E N C E . . .

This video is targeted at those who are into hip hop music however through the representation of women etc it can be said that this video is targeted at men/teenage boys as this video is mainly male dominated. It would target teenage boys aged about 14 onwards and males aged around 24+. Therefore men can be the primary audience for this music video.

. . . M a k e - U p . . .

In terms of the males in this video they are not wearing any make up however in total contrast the females are wearing loads of make up. This shows how females are being represented in this video - they are seen as being there as sexual objects and this is clearly shown by the amount of make up that they are wearing furthermore through their costumes as they are hardly wearing any clothes.

. . . P R O P S . . .

At the beginning of the video 50 Cent is holding a white ipod which portrays his wealth perhaps and also goes with the white theme that they have used in this video. The other main props that are in this video is the jewellry that they are all wearing. Cars are also used as props and the cars that are used are very expensive cars which once again shows the wealth. Furthermore, leads are used which are put around 2 females this shows how women are being compared to with animals and how they are being represented.

. . . S E T T I N G . . .

The main setting for this is in an mansion which once again connotes the wealth of these individuals. Furthermore, as they are not shown to have any jobs etc then it could show that they are getting their money illegally which is very stereotypical of black ethnic minority groups.

Analysis Of Opening Sequence To "Heroes"

Straight away you get a voiceover who introduces the episode, the voice is very deep which creates tension and may grip the audiences' attention as soon as they watch it. This episode then starts off with their own logo which is of a globe as a solar eclipse - this is a very unique way of opening the show as not many shows have their own logo. immediately after, it goes into the previous episode so that the audience can recap as to what happened in the previous episode. It doesnt encounter the actors names therefore the audience would have had to watch the first espisode in able to familiarise with the characters. to some extent this creates enigma as the audience don't know who the characters are or what sort of powers they may have therefore it creates mystery and makes them want to watch the programme in able to find out. There are many different types of shots taken to shows the characters relevance to the scene and what their position is within the show. There are constantly diegetic sound occuring in this episode for example when the police siren went off, this could connote that something negative is going to happen which results in a fire.

Institutional information : Created by Tim Kring. Produced by 'Dennis Hammer, Allan Arkush and Greg Beeman'

Genre: Drama and science fiction.

Audience: i think that this programme is targetted at a D to B audience as this could appeal to many different types of people. the age that i think would be interested in this type of programme are for people aged 16+ as it is very fantasy-like.

.. Cro0Ss MeDiaA StuDy ..

AnalySis Of Scary Movie 4 The Trailer ...

This genre of this film is a comedy which goes by the theme of Spoof as it mocks other films. The 3 films that it does mock are: The Village, The Grudge And Saw. The opening of this trailer begins with showing the city in which this film is situated in. By doing this is enables us as the audience to know where the setting is therefore in some form interact with what happens in the film and who may be casting in it. It then has a thunder sound which shows non diegetic sound as it suits the environment that it's in. This non diegetic sound could connote the fact that something bad may occur later on in the trailer, however it shows a ipod which is enlarged to emphasise the fact that this movie is a comedy as this wouldn't happen in real life. Close up shots of the characters in the film show their expressions therefore we can relate to how they feel and we can understand more about the situation that they are in.

At certain points of the trailer, the music is very rapid which shows the fact that it is building up tension, this would attract the audience as they would want to know why this tension is occuring. The generic conventions of this film is horror but it is made out to into a comedy through the mocking. Diegetic sounds are also being played throughout this trailer such as the background music as wel as non diegetic sound's such as the screaming of the characters and the thunder sound etc.

The trailer is then sectioned into 3 to portray the 3 films that they are trying to mock such as the village, the grudge and saw. The reason that they are doing this is in aim to appeal to it's target audience as this film is a spoof. One of the ways in which comedy is shown in the trailer, is when the president has recieved information about the attack on USA. To make it funny the directors have made the actor playing the president not care about the attack buy more concerned with the childrens's storybook which a child is reading, this emphasises what current people think of the US president

The primary audience for this film is for teens and adults and the secondary audience that may watch this film are elderly people who are into comedy/science-fiction etc.

Analysis of The Kevin Bishop Show

The Kevin Bishop Show goes along the theme of Spoof so does Scary Movie 4. Kevin Bishop basically mocks other individuals such as Gordon Ramsay Etc. However in this clip which i have inserted it mocks the film Beatle Juice. At the same time this show is funny due to the fact of how it is presented. The fact that in this Clip it has chairs moving and someone running into the Kitchen with a ghost outfit it looks unrealistic which makes the audience have a reaction. Similarly, the 2 characters in the show gives us comedy due to the fact of how they react when all this is occuring. And when the person in disguise comes out of the costume and reveals that he's the presenter of this show the 2 characters laugh their way through it.

Kevin Bishop basically satarises other shows, so he plays around with the famous characters into normal ordinary people like himself. This all relates to the theme of spoof as he interprets other films and people and mocks them and turns it into comedy.

Evaluations !!!

SELF EVALUATION ..

Attainment - 3
Effort - 2 Because i pay attention in class and i get class work done as well as having fun
Punctuality - 1 - i have always been on time =)
Submission and quality of homework - 3 - although i do the work it may not always be up to a high standard which i will now sort out =)
Ability to work independently - 2 - i work well independantly aswel however i may start to talk to others
Quality of writing - 2
Organisation of Media folder - 2 - i have books for 2 of my lessons and Mr Bush's lesson is more of a discussion class =) and Blogspot work
Oral contributions in class - 1 - i always have something to say =)

Targets - To stay focus in every lesson and try to participate as much as i can. Another is to do homework to the best of my ability !!!!

COURSE EVALUATION

How well is the course organised? - 2 - at the moment the course it quite organised as i know what i am learning and i also know what the course requires etc.
How interesting is the content that is covered? - 3/4 - because i get bored of learning the background research on everything however i know that it is required of us to know it.
How useful are the handouts? - 2 - the handouts i've recieved so far are good, i haven't got that many.
Have the lessons been well-paced? - 3 - yes they have been, however it has taken long to get to the coursework .. but we're finally on it =)
What is the standard of the teachers’ presentation/subject knowledge? - 1 - they are mighty clever i must say =)
How well has the course met your expectations? - 3 - due to having to know all the background knowledge!!! .. However once the Coursework starts should push up to 1 =)
Have the extra-curricular events been useful? (eg. Awards Eve.) - 1 - yes as i got to see what previous years have done aswel as knowing that after a levels media doesnt have to stop .. i can carry on
Has the Macguffin Blog been useful? - 2 - yes it has been.

. . . An AnTroPoloGical InTroDucTion To YouTube . . .

Introduction - YouTube's Big Numbers

In 1984 ABC Broadcasted And It Was The 3rd Largest Network To Broadcast.

2008 - 1984 = 60 Years

3 Networks x 60 Years x 365 Days x 24 Hours =

1.5 Million Hours of Broadcasting

However Youtube Produced More In The Past 6 Months!!!

9232 Videos Uploaded Everyday .. 385 Always On Tv Channels ... 200 000 3 Minute Videos AND 88% Of New And Original Content !!!


Numa Numa && The CeleBraTions Of WeBcamS ...

The Song Numa Numa Became One Of The BIGGEST Hits WorldWide WhereBy Somebody Decided To Interpret It Into Their Own Using A Webcam And Later Uploading Their Video On Youtubeeee !!!

New PlatForm - Numa Numa Crazeee .. 58 000 Videos Were Uploaded - Everyone Was Copying The Numa Numa Boy Who Started This Whole Crazeee OFF ! .. Webcam Allows People To Express How Much Fun They Have And It Was Seen To Be The Celebration of FUN And the New Forms Of Communities !!!

The Machine Is Us/ing Us And The New Mediascape

It Is a Neccessity to Think About What The Web Is All About .. Its Not Just About Collecting Information Its About Linking People And Its Changing Every 6 Months !!!

Digg.com - Was a User Generated Filtering WhereBy If People Approved Of The Videos Then They Would Give The Thumbs Up And Digg It !!! .. HowEver If They Didnt Like It They Would Not Give The Thumbs Up And Those Videos Were Then Showed On The HomePage Of The WebSite !!! ..

Media Is Not Content
Media Are Not Just Tools Of Communitcation
Media Mediate Human Relations - When Media Changes The Huma Relations Change ...


Research Team ...

10 UnderGraduate Students Would Launch Into A Study Of Youtube ...
They Would Watch And Take Notes On Videos Which Then Goes Into The DataBase Whereby They Later Analyse.

Who Is On Youtube???

People Aged 35 And Over - 25% of The Videos Features This Age Range
The Same With Teens Aged 17 And Under !!!

The Most Popular Age Groups To Be Featured In The Videos Are :

18-24 Whereby 50% Of This Age Group Was Featured && Young Adults Aged 25 - 34 !!! These 2 Were The Strongest Age Group !!!

What's on YouTube?

The Most * Common * Videos On Youtube Are Home Videos .. For Example: " Charlie Bit My Finger " - These Videos Have Been Viewed Over 30 Million Times !!!

15% Of Youtubes are Remakes of Existing Videos ...

5% Of Videos Are Personal Blogs Addressed To The YouTube Community, Why?

Because Of the Loss Of Communites Over Time ...

10,000 of the 20,000 videos a day are addressed to the YouTube community !!!

YouTube In Context. The loss of Community && "Networked Individualism" (Wellman)

Because Women Joined The WorkForce They didnt Have Any Time To Spend With Their Families ...

Barry Wellman made a statement saying "From place to place to person to person connectivity" he called it "Networked Individualism".

Cultural Inversion: Individualism && Community

Express - Individualism, Independance, Commercialization

Value - Community, Relationships, Authenticity

Robert Putnom stated in 1995 "My hunck is that meeting in an electronic forum is not the equivalent of meeting in a bowling alley."

Understanding New Forms of Community Through Participant Observation

Michael Wesch Also Approved And Agreed With What Robert Putnom Had To Say ... He Added: "experience the phemenon of participant observation you have to understand."

YouTube As a Medium For Community

As We Already Know Michael Came To A Idea Whereby Media Changes Human Relations. The Students Had To Do An Investigation Where They Had To Talk To People But They Didnt Know Who ...

Our First Blogs

It Is Difficult To Make Videos Because It Seems Strange As It's Almost As If Your Talking To Yourself . Therefore People Don't Really Know What To Say So They Don't Make That Many Videos.

The Webcam: Everybody Is Watching Where Nobody Is ("context collapse")

When People Make Their Videos They Can See Their Own Identity And They Can Watch Their Video Over and Over Again As Many Times As They Wish To. It's As If EveryOne Is Watching You But You Don't Know Who's On The Recieving End.

Web 2.0

[[ What is Web 2.0? ]]

Web 2.0 Is Broadband Which Doesn't Require Using Dial Up. It Allows You To Explore Variety Of Websites Such As: FaceBook, My Space , Youtube And Many Others!!! .. It Also Has A Very Fast InterNet COnnecTion Which Means That It Is Very EffiCient. It AntiCipates The Ways In Which People Use The InterNet .. If There Was No Web 2.0 There Might Aswel Not Be InterNet.

. x * So Whats Web 1.0 And How Does It Differ? * x .

Basically Web 1.0 Was Very Limited To People In Terms Of What They Wanted To Do On The Internet!!! .. People Usually Could Only Use The InterNet If They Wanted To Find Out Information. WhereAs Now Thanks To Web 2.0 We Can Use The InterNet For Many THings, Whether It Be For Socialising Or For Searching Information. Web 2.0 Allows You To Go On WebSites Such As Facebook, Myspace And YouTubee!!! .. And We All Know That YOuTube Is Very PopuLar As It Allows People To Create Their Own Profile, Upload And Download Anything They Want!!!!

Web 2.0 lets the user interact with the World Wide Web which has led to an explosion in UGC (User Generated Content), which targets niche audiences. The Increase Of UGC Has Been A Turning Point For World Wide Web As Well As It Being A Fast InterNet BroadBand COnnection!!!

* . . My OpiNioNs . . *

My Personal Opinion Is
That Without Web 2.0 I Don't Think This Media PlatForm Would Be Successful At All Due To The Fact That People WOuldnt Be Using The InterNet .. They'd Turn To Other
Things Such As Tv / NewSpaPers. i Love Exploring With The InterNet As it Allows Me To Explore
Anything I Wish Too And It doesnt Take Long At all As The COnnection Is Really Fast!!! .. I Love To Go On Facebook
And ii Go On It LiteRally Everyday =) .. As It Allows
Me To Talk To My Friendz And Family WorldWide!!!!